La proximité est-elle seulement une nouvelle mode du marketing?

Marc Filser and Eric Vernette ()
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Eric Vernette: IAE - Institut d'Administration des Entreprises - Toulouse

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Keywords: marketing (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (6)

Published in Décisions Marketing, 2010, 57, pp.5-7

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01288248

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