L’évaluation de la communication publique, entre norme gestionnaire et légitimités, des enjeux difficilement conciliables ?

Dominique Bessières ()
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Dominique Bessières: LGE - Laboratoire de Génie Electrique - UPPA - Université de Pau et des Pays de l'Adour

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Abstract: The evaluation of public communication is interesting insofar as it articulates several scales, macro and micro, global and organizational, managerial and Professional. To what extent this new injunction in the evaluation correspond to a set and normalizing, what sense can we give ? This is a sign of modernization of public action which offends the public culture in some extent. His place is a continuum ranging from a near absence to examples of a strong hold.

Keywords: indicators; legitimacy; new public management; profesionalization; public communication; communication publique; indicateurs; légitimité; nouvelle gestion publique; professionnalisation (search for similar items in EconPapers)
Date: 2010
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01343566
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Published in Communication & Organisation, 2010, 38

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