La quête de professionnalisation des communicateurs publics: entre difficulté et stratégie

Dominique Bessières ()
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Dominique Bessières: LGE - Laboratoire de Génie Electrique - UPPA - Université de Pau et des Pays de l'Adour

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Abstract: Those responsible for public communications, who are often contract workers, cannot be fully included in the dominant model of staff recruited through competitive entrance examinations. Furthermore, since the 1980s, these "marginal" agents have been seeking alternative skills training strategies to strengthen their minority position. The search for training by this professional group may prove problematic, even if collectively and successively, these players have managed to mobilise public resources, and macro-social (law, university, professional frameworks) and micro-social (ethics, salons and awards, associations...) policies that are strategic.

Keywords: professionnalisation; public relations officer; chargé des relations publiques (search for similar items in EconPapers)
Date: 2009-09-10
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01343569v1
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Published in Formation emploi : revue française des sciences sociales , 2009, Les processus de professionnalisation, 108

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