The determinants leading to the adoption of traceability: adaptation to the Tunisian date sector

Meriam Karâa () and Joëlle Morana ()
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Meriam Karâa: ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest
Joëlle Morana: LET - Laboratoire d'économie des transports - UL2 - Université Lumière - Lyon 2 - ENTPE - École Nationale des Travaux Publics de l'État - CNRS - Centre National de la Recherche Scientifique

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Abstract: Traceability is considered as a solution to the state of uncertainty related to the agro-food crisis of these last years. Here, we focus on traceability in the Tunisian date sector in which it is deployed through a strategic managerial approach and considered by us to be a managerial innovation undergoing a phase of adoption. Validation of this hypothesis is provided by a study carried out on three Tunisian export firms. The results provide determinants of the adoption of traceability based on Rogers' theory of diffusion and adoption of innovation and stakeholders' theory. The results also show that information and communications technologies are just supporters of this management approach.

Keywords: Traceability; Tunisia; theory of diffusion and adoption of innovation; information and communication technologies (ICTs); stakeholders’ theory (search for similar items in EconPapers)
Date: 2016
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Published in Supply Chain Forum: An International Journal, 2016, Special Issue: Supply Chain and Traceability, 17 (1), pp.3-14. ⟨10.1080/16258312.2016.1143205⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01346751

DOI: 10.1080/16258312.2016.1143205

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