Research on Franchising & Distribution Networks in Emerging Countries: The Relevance of an Interdisciplinary Approach

Muriel Fadairo (), Marko Grünhagen and Vivian-Lara Silva
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Muriel Fadairo: GATE Lyon Saint-Étienne - Groupe d'Analyse et de Théorie Economique Lyon - Saint-Etienne - ENS de Lyon - École normale supérieure de Lyon - Université de Lyon - UL2 - Université Lumière - Lyon 2 - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon - UJM - Université Jean Monnet - Saint-Étienne - CNRS - Centre National de la Recherche Scientifique
Marko Grünhagen: School of Business - Eastern Illinois University
Vivian-Lara Silva: USP - Universidade de São Paulo = University of São Paulo

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Keywords: Marketing; Entrepreneurship; Franchising; Distribution networks; Industrial Organization; New Institutional Economics (search for similar items in EconPapers)
Date: 2016-05-12
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Published in 1st FDNEC Workshop « Economics and Management of Franchising and Distribution Networks in Emerging Countries », May 2016, Saint-Etienne, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01366883

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