Les organisations face à la déviance des clients

Muriel Jougleux (), Jean-Baptiste Suquet () and Aurélien Rouquet
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Muriel Jougleux: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Jean-Baptiste Suquet: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Aurélien Rouquet: NEOMA - Neoma Business School

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Keywords: déviance des clients; marketing des services; management des services (search for similar items in EconPapers)
Date: 2013-03
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Published in Economies et Sociétés. Série EGS, Economie et gestion des services , 2013, N°14, pp 383-399

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01370469

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