Relation de service: vers une approche enrichie des front offices - Le cas d'une CPAM

Laurence Bancel-Charensol (laurence.bancelcharensol@gmail.com), Muriel Jougleux (muriel.jougleux@u-pem.fr) and Penelope Codello
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Laurence Bancel-Charensol: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Muriel Jougleux: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: relation de service; marketing des services; qualité de service; cpam (search for similar items in EconPapers)
Date: 2011-06
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Published in La Revue des Sciences de Gestion, 2011, 82

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01370481

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