Young people as company stakeholders ?

Valérie-Inés de la Ville ()
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Valérie-Inés de la Ville: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, Axe 2 (2011-2016) : « Marchés, Cultures de consommation, Autonomie et Migrations » (MSHS Poitiers) - MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique

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Abstract: The case of corporations establishing a relationship with young people – because of the moral responsibility involved – allows us to illustrate the complexities of trying to decide what is morally correct to collectively ensure children's well-being. This paper aims to discuss these issues.

Keywords: Children; Corporate social responsibility; Strategic marketing; Stakeholder theory; Adolescents; Care ethics (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

Published in Young Consumers, 2014, 15, pp.3-16. ⟨10.1108/YC-03-2013-00363⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01370648

DOI: 10.1108/YC-03-2013-00363

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