Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL)

T Bouzdine-Chameeva, Alain Ferrand () and Pierre Valette-Florence ()
Additional contact information
T Bouzdine-Chameeva: Bordeaux Management School (BEM)
Alain Ferrand: UP - Université de Poitiers = University of Poitiers
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique, CNRS - Centre National de la Recherche Scientifique, UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

Post-Print from HAL

Keywords: Sporting brands; Brand associations; Causal mapping; Segmentation; Research methods (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Published in Sport Management Review, 2015, 18 (3), pp.407-420. ⟨10.1016/j.smr.2014.11.002⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01374054

DOI: 10.1016/j.smr.2014.11.002

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().