Beyond rarity: the paths of luxury desire: How luxury brands grow yet remain desirable

J-N Kaprfere and Pierre Valette-Florence ()
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J-N Kaprfere: INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], CNRS - Centre National de la Recherche Scientifique, UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Keywords: Rarity; Growth; PLS modeling; Luxury; Brand love; Desiderability (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (32)

Published in Journal of Product and Brand Management, 2016, 25 (2), pp.120-133. ⟨10.1108/JPBM-09-2015-0988⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01374065

DOI: 10.1108/JPBM-09-2015-0988

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