Complexity of the link between members and cooperatives: a market relation based on social interactions

La complexité du lien adhérent-coopérative. La complexité du lien adhérent-coopérative: une relation marchande fondée sur des échanges sociaux

Marie-Christine Henninger () and Valérie Barraud-Didier ()
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Marie-Christine Henninger: Dynamiques Rurales - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - ENSAT - École nationale supérieure agronomique de Toulouse - Toulouse INP - Institut National Polytechnique (Toulouse) - UT - Université de Toulouse - ENSFEA - École Nationale Supérieure de Formation de l'Enseignement Agricole de Toulouse-Auzeville - Toulouse INP - Institut National Polytechnique (Toulouse) - UT - Université de Toulouse
Valérie Barraud-Didier: AGIR - AGroécologie, Innovations, teRritoires - INRA - Institut National de la Recherche Agronomique - Toulouse INP - Institut National Polytechnique (Toulouse) - UT - Université de Toulouse

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Abstract: Given that the cooperative model cannot be reduced to only market relations but is also based on social interactions, this paper deals with the complexity of the link between agricultural cooperatives and their members showing the mediation role played by organizational commitment in the relation between trust and loyalty behaviors. It presents the theoretical fundamentals of our hypothetical model and then tests this model on a sample of 264 members of cooperatives in the cereal sector.

Keywords: Cooperatives; Cooperative members; Social link; Coopératives agricoles; Adhérents; Lien social (search for similar items in EconPapers)
Date: 2013
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01377049v1
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Published in Économies et sociétés, 2013, Systèmes agroalimentaires, 35, pp.1975-1993

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