Mieux comprendre les freins à l’achat des médicaments génériques: une étude exploratoire en France et au Maroc

Widiane Ferchakhi ()
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Widiane Ferchakhi: ESC Grenoble - Ecole Supérieure de Commerce de Grenoble - EESC-GEM Grenoble Ecole de Management

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Keywords: comportement du consommateur; santé; risque perçu; médicament générique; marketing international; confiance; capital marque. (search for similar items in EconPapers)
Date: 2016-06-06
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Published in 6ème Conférence Internationale Atlas AFMI , Jun 2016, Nice, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01379356

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