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Les stratégies tête-de-pont: un palliatif à l’instabilité environnementale ?

Noémie Dominguez ()
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Noémie Dominguez: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Keywords: PME; Stratégie tête-de-pont; Localisation; Modèle d’Uppsala; Réseaux; Pays émergents/matures (search for similar items in EconPapers)
Date: 2016-06-06
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Published in Atlas / Association Francophone de Management Internationale, Jun 2016, Nice, France

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