Les textes de marques: un apport de la sémiotique à la théorie du marquage (branding) des biens et des services

François Bobrie ()
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François Bobrie: Axe 2 (2011-2016) : « Marchés, Cultures de consommation, Autonomie et Migrations » (MSHS Poitiers) - MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique, IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers

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Keywords: Branding; Marketing; Sémiotique (search for similar items in EconPapers)
Date: 2016-05-18
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Published in 32e Congrès annuel de l'AFM, Association Française du Marketing (AFM), May 2016, Lyon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01395063

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