Un modèle théorique incorporant l’influence sociale et cognitive pour expliquer l’adoption de l’internet des objets et des objets connectés

Elodie Attié and Lars Meyer-Waarden
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Lars Meyer-Waarden: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique

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Keywords: Internet des Objets; Objets connectés; Acceptation Technologique; Influence Sociale & Cognitive (search for similar items in EconPapers)
Date: 2016-05-18
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Published in 32 ème Congrès de l’Association Française du Marketing (AFM), May 2016, Lyon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01406433

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