The signaling effect of price on private label and organic food brands

Polymeros Chrysochou (), Gauthier Casteran and Lars Meyer-Waarden
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Lars Meyer-Waarden: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique

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Keywords: Marketing (search for similar items in EconPapers)
Date: 2016-05-24
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Published in 45th Annual Conference of the European Marketing Academy (EMAC), May 2016, Oslo, Norway

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01406767

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