Avenger-customers » How do negative emotions drive their revenge behavior?

Jean-Marc Decaudin () and Phuong Thao Bui-Nguyen ()
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Jean-Marc Decaudin: M&CN - Marketing & Communication Networks - Toulouse Business School

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Keywords: Marketing (search for similar items in EconPapers)
Date: 2016-05-24
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Published in 45th Annual Conference of the European Marketing Academy (EMAC), May 2016, Oslo, Norway

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01406802

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