Gestion de la Page Entreprise LinkedIn: intérêts des typologies; application au secteur automobile
Jean-Marc Decaudin () and
Céline Fueyo
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Jean-Marc Decaudin: M&CN - Marketing & Communication Networks - Toulouse Business School
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Keywords: réseaux sociaux professionnels; LinkedIn; pages entreprises; typologie; e- réputation (search for similar items in EconPapers)
Date: 2016-05-18
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Published in 32 ème Congrès de l’Association Française du Marketing (AFM), May 2016, Lyon, France
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01407405
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