Using sensory marketing in banking sector,or how to attract consumers back

Julien Grobert and A. Helme-Guizon ()
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A. Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Keywords: Marketing (search for similar items in EconPapers)
Date: 2016-01-21
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Published in International Marketing Trends Conference, Jan 2016, Venise, Italy

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