Smells like bank spirit

Julien Grobert and Charlotte Massa
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Julien Grobert: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Keywords: Marketing (search for similar items in EconPapers)
Date: 2016-05-24
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Published in 45th Annual Conference of the European Marketing Academy (EMAC), May 2016, Oslo, Norway

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