Proposal for a new conceptualization of e-opinion leadership on online social networks

Thomas Ruspil (), Laurent Bertrandias () and Eric Vernette ()
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Laurent Bertrandias: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique, IUT Paul Sabatier - Institut Universitaire de Technologie - Paul Sabatier - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse
Eric Vernette: IAE - Institut d'Administration des Entreprises - Toulouse

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Keywords: E-opinion leader; self-designating; social networks; influence; Klout (search for similar items in EconPapers)
Date: 2016-05-24
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Published in 45th Annual Conference of the European Marketing Academy (EMAC), May 2016, Oslo, Norway

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01407769

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