Who really profits from the small change? Beginnings of the monetisation of online games

Le jeu à la chaîne. Prémices de la monétisation dans les jeux en ligne

Bruno Vétel ()
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Bruno Vétel: Orange Labs [Issy les Moulineaux] - France Télécom, Télécom ParisTech

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Abstract: Private currencies that are not recognised by national central banks are now widely used for certain everyday transactions. Online transactions are no exception; take the example of QQ Coins that were exchanged by millions of Chinese students using instant messaging (Tencent lnc., 1999) or, more recently, transfers using the cryptographic Bitcoin currency (Nakamoto, 2009). Digital leisure pursuits have also been caught up in the groundswell. First among these are online gambling games that have recently been opened up to competition. Video games involving small sums are less visible, but nevertheless figure among the pioneers in this sector. These artificial worlds take their inspiration directly from the first traditional role-playing games, such as Dungeons and Dragons (TSR lnc., 1974), creating a currency to help make the exchanges involved in these games more fluid.

Keywords: Virtual ecosystem; Digital marketing; Farming; Mmorpg; Monetisation; Digital labor; Travail à la chaîne; Goldfarming; Marché numérique (search for similar items in EconPapers)
Date: 2013-06
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01493958v1
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Published in Usages et Valeur. Lettre de la recherche en sciences économiques et sociales (SENSE), 2013, 48, pp.5-7

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