The professionalization of public organizational communication: from modernization to managerial norm

La professionnalisation de la communication organisationnelle publique: de la modernisation à la norme managériale

Dominique Bessières ()
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Dominique Bessières: GERIICO - Groupe d'Études et de Recherche Interdisciplinaire en Information et COmmunication - ULR 4073 - Université de Lille

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Abstract: The communication of public organizations is vast. It is a public institutional communication, a discipline under construction, a professional group to be characterized. It is also a new way of managing work based on instrumented social practices (CTBT). Therefore, the centrality of communication in the management of public organizations today expresses the organizational changes linked to a new global managerial aim of modernization and standardization to be characterized.

Keywords: Public communication; professionalisation; public management; organization; modernization; communication publique; professionnalisation; management public; organisation; modernisation (search for similar items in EconPapers)
Date: 2013-01
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Published in Les communications organisationnelles – comprendre, construire, observer,, , p. 189-202, 2013, 978-2-343-02165-2

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01562384

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