Diverse, conflicting and complementary worldviews: An anthropological investigation of consumption in CSA

Philippe Robert-Demontrond (), Vanessa Beaudouin () and Isabelle Dabadie ()
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Philippe Robert-Demontrond: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Vanessa Beaudouin: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Isabelle Dabadie: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: This article examines the engagement of consumers in alternative direct selling systems: community-supported agriculture (CSA) programmes. It relies on an ethnographical study and the use of an anthropological analytical framework, cultural theory, which aims to shed light on the worldviews of actors. CSA programmes appear as community enclaves that operate outside and against the market. The analysis also reveals the coexistence of different cultures within the CSA movement. This diversity of worldviews generates tensions but their complementarity proves to be positive for the movement.

Keywords: alternative direct selling systems; CSA movement (search for similar items in EconPapers)
Date: 2017-12
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Citations: View citations in EconPapers (1)

Published in Recherche et Applications en Marketing (English Edition), 2017, 32 (4), pp.32-52. ⟨10.1177/2051570717721076⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01615100

DOI: 10.1177/2051570717721076

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