Know-how transfer mechanisms in franchise networks: a study of franchisee perceptions

Rozenn Perrigot (), Olivier Herrbach (), Gérard Cliquet () and Guy Basset
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Rozenn Perrigot: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Olivier Herrbach: LIRHE - Laboratoire Interdisciplinaire de recherche sur les Ressources Humaines et l'Emploi - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Guy Basset: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: Know-how is a critical element of franchising, and its transfer is a key issue for franchisors and their staff. The aim of this paper was to analyse franchisees' perceptions about know-how transfer in franchise networks. Findings of our qualitative empirical study show that franchisees seem to value the mechanisms used in their network, which include formalised processes (the operations manual, online tools), training (initial and ongoing) and social mechanisms (discovery sessions, meetings and committees). Only the effectiveness of on-field consultants is questioned, which leads to important managerial implications. At the theoretical level, the paper contributes to our understanding of franchise operations by providing a franchisee-centred model of how knowledge is created and disseminated in the networks.

Keywords: Franchise networks; Know-how; Knowledge transfer; Franchisee perceptions (search for similar items in EconPapers)
Date: 2017-05
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Citations: View citations in EconPapers (6)

Published in Knowledge Management Research and Practice, 2017, 15 (2), pp.272 - 281. ⟨10.1057/s41275-017-0051-0⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01615110

DOI: 10.1057/s41275-017-0051-0

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