Marketing de recrutement et segmentation générationnelle: regard critique à partir d’un sous segment de la génération Y

Sébastien Soulez () and Chloé Guillot-Soulez ()
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Sébastien Soulez: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Date: 2011-01-01
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Published in Recherche et Applications en Marketing (French Edition), 2011

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01626723

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