Twetnographie: perspectives théoriques et managériales d’un service de microblogging

Jean-Philippe Galan () and Alexandra Vignolles
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Jean-Philippe Galan: TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse

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Date: 2013
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Published in Revue Française du Marketing, 2013, 244-245, pp.113-124

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01699267

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