Small is beautiful but scalable is better. Scalable Marketing Decision Support Systems for Big Data calculations in CRM

Jean-Louis Moulins (), Michel Calciu and Salerno Francis
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Jean-Louis Moulins: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université
Salerno Francis: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

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Date: 2017-01
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Published in 16th International Marketing Trends Conference, Jan 2017, Madrid, Spain

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