Du personnage de dessin animé à la marque. Les aventures de Dora l'Exploratrice en "publishing"

Grégoire Halbout ()
Additional contact information
Grégoire Halbout: ICD - Interactions Culturelles et Discursives - UT - Université de Tours

Post-Print from HAL

Keywords: Nickelodeon; Dora the Explorer; Licensing; TV and franchise; Kids TV programs; brand strategy; cartoon hero; publishing; personnage de dessin-animé; Marque (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

Published in Hélène Laurichesse. La Stratégie de marque dans le secteur de l’audiovisuel, Armand Colin, pp.87-101, 2013, 978-2-200-28544-9

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01764961

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().