French Brands and Social Networks: The Language of Love. Manipulation, Confrontation or Cooperation?

Grégoire Halbout ()
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Grégoire Halbout: ICD - Interactions Culturelles et Discursives - UT - Université de Tours

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Keywords: brand image; social media advertising; social media strategies; digital marketing; image de marque; marketing digital (search for similar items in EconPapers)
Date: 2012-07
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Published in 9th ACS International Conference, Crossroads in Cultural Studies, Association for Cultural Studies (ACS), Jul 2012, Paris, France

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