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Is customer relation management responsible?

LE "MANAGEMENT DE LA RELATION CLIENT" est-il un management responsable ?

Yves Livian () and A.G. Knorst
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Yves Livian: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Date: 2018-04-05
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01774832v1
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Published in XVe journées humanisme et gestion, Apr 2018, Bordeaux, France

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