Place Brand Communities: From Terminal to Instrumental Values

Emeline Martin () and Sonia Capelli ()
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Emeline Martin: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Sonia Capelli: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Date: 2018-05-23
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Published in American Marketing Society - american conference , May 2018, New Orleans, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01812178

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