Montrer le bon ou le mauvais exemple pour changer les comportements de consommation?

Iulia Nitu () and Sonia Capelli ()
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Sonia Capelli: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Date: 2018-05-16
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Published in XXIVième Congrès de l’Association Française du Marketing, May 2018, Strasbourg, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01812210

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