L’effet sur l'attractivité organisationnelle de l'association d'une marque région et d'un label employeur dans une publicité de recrutement

Chloé Guillot-Soulez (), Sébastien Soulez () and Viot Catherine ()
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Chloé Guillot-Soulez: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Date: 2018-05-16
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Published in 34ème Congrès de l'Association Française du Marketing (AFM), May 2018, Strasbourg, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01815351

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