The Role of Audience Comments in YouTube Vlogs
Devdeep Maity and
Margot Racat (margot.racat@univ-lyon3.fr)
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Devdeep Maity: DSU - Delaware State University
Margot Racat: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
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Date: 2018-05-23
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Published in Academy of Marketing Science, May 2018, New Orleans, United States
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01866317
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