Sensory similarity: a physical product perception in online context

Margot Racat (), Sonia Capelli () and Danilo C. Dantas ()
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Margot Racat: EDHEC - EDHEC Business School - UCL - Université catholique de Lille
Sonia Capelli: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Danilo C. Dantas: HEC Montréal - HEC Montréal

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Date: 2017-05-24
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Published in Academy of Marketing Science, May 2017, San Diego, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01866337

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