Nonprofit brand image and typicality influences on charitable giving

Géraldine Michel () and Sophie Rieunier ()
Additional contact information
Géraldine Michel: GREGOR - Groupe de Recherche en Gestion des Organisations - UP1 - Université Paris 1 Panthéon-Sorbonne - IAE Paris - Sorbonne Business School
Sophie Rieunier: GREGOR - Groupe de Recherche en Gestion des Organisations - UP1 - Université Paris 1 Panthéon-Sorbonne - IAE Paris - Sorbonne Business School

Post-Print from HAL

Date: 2012-05
References: Add references at CitEc
Citations: View citations in EconPapers (27)

Published in Journal of Business Research, 2012, 65 (5), pp.701 - 707. ⟨10.1016/j.jbusres.2011.04.002⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01887007

DOI: 10.1016/j.jbusres.2011.04.002

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().