Power and evaluations on sharing-economy platforms: Big Brother and the Beauty Contest
Pouvoir et évaluations sur les plateformes de l’économie collaborative: Big Brother et le concours de beauté
Anne-Sophie Barbe () and
Caroline Hussler
Additional contact information
Anne-Sophie Barbe: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, Institut d'Administration des Entreprises (IAE) - Lyon
Post-Print from HAL
Abstract:
This paper focuses on the decentralized evaluation systems implemented on sharing economy platforms. Adopting a Foucauldian approach on power, we chose to study them as an apparatus of power. The purpose of this article is to understand whether and how those evaluation systems influence platform users' behaviors, and to provide renewed explanations of the standardization of behaviors at stake on those platforms. We conduct a single case study on BlaBlaCar carpooling system. We adopt a qualitative approach based on semi-structured interviews with BlaBlaCar users. We highlight that users embed the evaluation systems in their behaviors in quite different ways : beyond the fear of being sanctioned, it is because users do rely on the rating system to envision themselves and to perceive and differentiate the others, that the system becomes influential. Users being differently governed by the evaluation system, the latter indirectly strengthens and protects some of them : the most experienced ones.
Keywords: Evaluation System; Power; Sharing Economy; Foucault; Digital Platform; Système d'évaluation; Pouvoir; Economie collaborative; Plateforme digitale (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:
Published in Revue internationale de psychosociologie et de gestion des comportements organisationnels, 2019, Vol. XXV (2019/61), pp.105-124. ⟨10.3917/rips1.061.0105⟩
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01922963
DOI: 10.3917/rips1.061.0105
Access Statistics for this paper
More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().