Internet et la communication RSE des entreprises du CAC40

Claudio Vitari (), Isabelle Bourdon () and Florence Rodhain ()
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Claudio Vitari: MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management
Isabelle Bourdon: Système d'Information - MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Florence Rodhain: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Abstract: Our article aims to analyzing the state of the art in the usage of Internet Technologies by the CAC40 corporations to externally communicate about their Corporate Social Responsibility (CSR). For that purpose, we present, at first, the theoretical framework of this research by specifying the theoretical stakes in the CSR, as well as the communication tools employed by companies. Then, we describe a quantitative study realized on the institutional Web sites of the CAC40 corporations in 2007 and in 2009-10 to identify the Internet services applied for the external communication on the CSR and their evolution over the time. The results of this study allow us finally to give a description of the Internet solutions adopted by the big French corporations and to open a reflection on the Web communication strategies on CSR.

Date: 2010
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01924276v1
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Published in Colloque de l'Association Information et Management, 2010, La Rochelle, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01924276

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