Modeling buyer-based brand equity in industrial settings

Maud Dampérat (), Alexandra Lewicki and Alain Jolibert
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Maud Dampérat: Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology, CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Alain Jolibert: INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics, CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 2014-11-24
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Published in Recherche et Applications en Marketing (English Edition), 2014, 29 (4), pp.7 - 31. ⟨10.1177/2051570714552394⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01926611

DOI: 10.1177/2051570714552394

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