Promoting organ donation through the ‘intensity of discussions’ with next of kin: role of superstition, taboo of death and personality variables

Sondes Zouaghi (), Inès Chouk and Sophie Rieunier ()
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Sondes Zouaghi: THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique
Inès Chouk: THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique
Sophie Rieunier: IAE Paris - Sorbonne Business School

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Abstract: In France, more than 16,000 patients hope to receive a donated organ each year. Only one third of these patients receive transplants and 500 people die before being called for a transplant. However, the number of donations could be increased considerably by encouraging donor card holders to discuss the subject with their families. The objective of this research is to develop a better understanding of discussion behaviours with families regarding a decision to donate one's organs post mortem. To this end, a quantitative survey was carried out on a broad sample of 11,235 holders of organ donor cards. This work introduces two main contributions in relation to previous work. First, it demonstrates that the intensity of discussions with next-of-kin has an impact on the donor's confidence in having their wishes respected. Second, it demonstrates the need to take into account individual determinants such as the taboo of death, superstition and extraversion in order to better understand the intensity of discussions with next-of-kin. Our research also confirms the impact of altruism on discussions about organ donation. In light of our results, managerial implications are proposed below.

Keywords: altruism; discussion with next of kin; extraversion; organ donation; social marketing; superstition; taboo of death (search for similar items in EconPapers)
Date: 2015-07-24
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Published in Recherche et Applications en Marketing (English Edition), 2015, 30 (3), pp.105-123

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02025506

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