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Concevoir les sites Internet marchands comme des espaces d’hospitalité pour générer des réactions affectives auprès des consommateurs

Soffien Bataoui ()
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Soffien Bataoui: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2017-09
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Published in 16ème Journée de recherche sur le marketing digital, Sep 2017, Paris, France

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