Concevoir les sites Internet marchands comme des espaces d’hospitalité pour générer des réactions affectives auprès des consommateurs
Soffien Bataoui ()
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Soffien Bataoui: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
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Date: 2017-09
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Published in 16ème Journée de recherche sur le marketing digital, Sep 2017, Paris, France
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02048815
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