La marque, levier stratégique de l’entreprise

Fabienne Berger-Remy () and Marie-Eve Laporte ()
Additional contact information
Fabienne Berger-Remy: IAE Paris - Sorbonne Business School
Marie-Eve Laporte: IAE Paris - Sorbonne Business School

Post-Print from HAL

Date: 2013
References: Add references at CitEc
Citations:

Published in Géraldine Michel. Management Transversal de la Marque, Dunod, pp.45-65, 2013

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02059267

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().