Le point de vente comme support de légitimation de marque

Delphine Dion ()
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Delphine Dion: IAE Paris - Sorbonne Business School

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Date: 2014
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Published in Isabelle Collin-Lachaud. Repenser le commerce : Vers une perspective socio-culturelle de la distribution, EMS, pp.75-88, 2014

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