Brand charismatic legitimacy and marketing of adoration

Delphine Dion () and Eric Arnould
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Delphine Dion: IAE Paris - Sorbonne Business School
Eric Arnould: SDU - University of Southern Denmark

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Date: 2014
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Published in Benjamin Berghaus, Günter Müller-Stewens et Sven Reinecke. The management of luxury : A practitioner’s handbook, KoganPage, pp.173-182, 2014

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02060983

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