Apport de l’imaginaire dans la compréhension du comportement du touriste: exploration par une Approche netnographique

Nadia Belkaïed-Ayadi
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Nadia Belkaïed-Ayadi: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2018-03
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Published in 4ème Journée de Recherche en Marketing du Grand Est, Mar 2018, Mons, Belgique

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