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Les jeunes et l’alimentation: mieux comprendre leurs motivations pour proposer des communications préventives plus efficaces

Marie-Claire Wilhelm () and Stéphanie Verfay-Bertaud ()
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Marie-Claire Wilhelm: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Stéphanie Verfay-Bertaud: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Date: 2018
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Published in JIMS : Journée Internationale du Marketing de la Santé, 2018, Lille, France

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