La guerre des Pastis ou comment Ricard a réussi à devenir le vrai Pastis de Marseille

Delphine Dion () and Lionel Sitz ()
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Delphine Dion: IAE Paris - Sorbonne Business School

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Date: 2012
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Published in 9ème Journée d'étude sur la Consommation et le Marketing Mediterranéen, 2012, Marseille, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02082780

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