Heimburger: an SME competing against large groups in the agri-food industry

Heimburger: une PME face aux grands groupes de l’agro-alimentaire

Sylvie Hertrich and Ulrike Mayrhofer (ulrike.mayrhofer@univ-lyon3.fr)
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Sylvie Hertrich: Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School
Ulrike Mayrhofer: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Abstract: Heimburger is a family-owned company which produces and sells pasta under the brands «Grand'Mère» and «La Colombe». It remains among the small number of SMEs that have succeeded in the agri-food industry dominated by large groups (Barilla, Panzani, etc.). The SME has also developed on international markets and its products are exported to more than 25 countries. Prepared in close collaboration with the management board of Heimburger, this case-study presents strategic and managerial orientations adopted by the SME.

Keywords: competition; exports; strategic diagnosis; SME; international development; strategy; développement international; diagnostic stratégique; PME; concurrence; stratégie; exportation (search for similar items in EconPapers)
Date: 2019
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Published in 2019

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02126488

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