Legitimacy and operationalization of translating social responsibility from firm to brand

Camille Cornudet
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Camille Cornudet: IAE Paris - Sorbonne Business School

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Date: 2018
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Published in 17ème conférence Internationale sur la Responsabilité Sociale de l’Entreprise (SRRnet), 2018, Bangalore, India

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02156025

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